A One-page websites are simplified and often spectacular in design. They can be ideal for basic information without overwhelming visitors.
However when it comes to SEO strategy building a one-page website can be difficult, with restricted content and few pages to target specific keywords, it can be a challenging objective to rank on search engine results pages (SERP).
Let’s deep dive into various methods for one-page website creation, and share some SEO tips for one-page websites.
What is a one-page website?
The major advantages of having a one-page website are simplicity, directness, and ease of navigation. Users can get all the content in one place, and it doesn’t take much time to fix the technical discovery and resolve issues. It is easier to maintain and faster to create from the web developer’s perspective.
Seamless Mobile Experience of one-page websites
A one-page websites are basically great and is very suitable for smartphone and tablet devices.
Easier Navigation: Users can jump directly to different sections by scrolling or clicking anchor links, making it easier to find relevant information quickly.
Growing Trend: According to Statista, most website searches now come from mobile devices worldwide. Mobile search is the future, and poor mobile optimization can cost you valuable visitors.
If you want a learn more about the Mobile SEO guide for auditing the website, can check out our article.
1. Personal Portfolios
2. Event Promotion
3. Product Landing Pages
4. App Landing Pages
5. Brand Story Pages
In Summary: These are some of the most effective and practical ways one-page websites can be used.
Are one-page websites good for SEO optimization?
When it comes to optimizing one page website SEO purposes things get difficult as you are limited to target keywords for different search terms. Think of it as trying to find different books on one short book rack.
It is way better to have split keywords targeting separate pages for specific keywords. This process is known as Keyword mapping. Google also prefers pages dedicated to a specifically focused for specific search terms. If a website page is dedicated to a specific search term, Google thinks it has the most relevant page for the intent.
One-page Backlinks Limitations
One-page websites are typically considered transactional-focused websites. While it’s great for quick information it doesn’t offer much extra information or resources that people would want to refer to or share.
Because one-page websites have minimal informative content, other websites are less likely to link to one-page websites, which might affect the link-building quality. And link building is considered to be one of the major pillars in terms of SEO.
The best way to optimize One-Page website
Despite some flaws, a One-Page website can still rank higher in SERP.
Key guidelines to optimize a One-Page website:
Clear Structuring of a one-page Website
One-page websites don’t have menus and breadcrumb navigations like multiple-page websites. That means we need to have a clear and logical path for the content on the site.
A logical structure of Header tags to outline the site page. This helps analyze the website structure and readers find it easy to go through the website, especially the mobile device users.
Pro Tip: Always use H1 Tag as the main topic, H2 for the sub-topic, and H3 as sub-sections of the sub-topic
Importance of page speed
Google wants to show the websites that are of good use to the users, and page speed plays a super important role, especially for the One-Page websites. It’s like if a shop takes forever to open its doors, the customer would probably leave. The same goes for the websites.
Lazy Loading
There is a smart solution instead of loading every piece of content all at once opting for lazy loading would be the solution.
Think of it as when users first arrive and the website loads the content that is visible on the screen. As the user scrolls down more content will dynamically load. This makes the initial loading of a One-Page website fast, and the rest of it loads smoothly in the background. With this approach users don’t need to wait for the page to load, these make the users friendly and Google ranks the website higher.
Pro tip: Be sure not to use lazy loading on the first image as the initial loading of the website.
Building Backlinks one-page website
Backlinks are one of the most important key elements when it comes to SEO. Backlinks are like a vote of confidence that are referred to by other reputable websites. When other good websites link to your site, Google sees it as a sign that your website is trustworthy and authoritative.
And avoid getting backlinks from low-quality, irrelevant, or suspicious websites. If your site comes under Google’s radar, it can penalize your website.
Pro tip: Use Google Search Console, Ahref, and SEMrush tools to check who is linking to your website.
Pro tip: Use Google Search Console, Ahref, and SEMrush tools to check who is linking to your website.
The Images Optimization
People tend to focus on words and links when it comes to SEO and tend to overlook images on the One-Page website.
As a one-page website tends to use lots of images to tell its story, it’s important to make sure the images are optimized. Giving a descriptive name for the image file and giving an alt text helps Google understand and it also helps visually impaired users as well.
Using a content delivery network (CDN)
The CDN delivers the images from the server closest to where the user visits your website, making the site load much faster.
Pro tip: Using a modern format like WebP offers better quality and is smaller in size.
Conclusion
A one-page website offers a remarkable way to present information and guide the user to take a specific action, and not only is it easier to test and maintain. The creative design is endless when it comes to a One-Page website.
But when it comes to optimizing the websites as per the SEO marketing strategy, it is a bit of a constraint.
But you can still overcome even with the limitation of SEO, if you follow the advice specifically designed for SEO for a One-Page website.
